When you’re looking for commercial photography Calgary, you need to think about the photographer you’re going to hire for the job. Every photographer is different, so you need to look for such things as character, style, quality and pricing. The corporate photography you use needs to be the best that your business can produce and it all lies within hiring the right photographer.
FOCUS ON CHARACTER
The only way that you can really know about a commercial photographer in Calgary is to find out about who they are as a person. Get to know their character because that will come through in the photography. You need to make a personal connection with your photographer so that your vision becomes their vision.
Vision is critical because there are a million ways to photograph one thing. If you’re in the car business and want corporate photography of your car lot, you already know what that picture should look like. It now needs to be conveyed to your photographer.
FOCUS ON STYLE
This is where you get very specific on your vision. Any good photographer will tell you whether he or she can do what you’re asking. Very few photographers are going to change their personal style to compete for business. This means that you should check out portfolios ahead of time and choose a photographer that has already shown work similar to what you’re looking for. This is the best way to get what you want in terms of commercial photography Calgary.
FOCUS ON QUALITY
Anyone can take a picture. You want a photograph – and a high quality one at that. Make sure that you are very clear what your purpose for the corporate photography is. The reason for this is because the photographer needs to shoot the images at the highest possible resolution for what you need. For example, a website photo and a billboard image are very different in sizes and you want to get the best possible clarity on the image.
FOCUS ON PRICE
Not all photographers charge the same and the general consensus is that you get what you pay for. You need to price around the different photographers and compare their prices to their portfolio. When you’re looking at corporate photography, it’s a way to enhance your current business and the photography is a business expense. This is not an area where you want to make sacrifices. Once you find the photographer you want, you should be expecting to pay a decent amount of money. It will be worth it when you get the final product in your hands.
There are many photographers who try to undersell their competition. The reason for this is because they need a way to compete because they cannot do so with their style or quality, so they do it in price. You should avoid these because ultimately, you will be unhappy with the photo and will then end up hiring a better photographer for a re-shoot anyway.